Book Summary Preview :
Creativity In Business

The Big Idea

“Live your life like a work of art”.

Business is actually a very creative form of art. It integrates creativity and imagination (business plans and ideas) people skills, organizational skills, and requires a focus and drive that many artists possess. This book guides you to reach down to your core Essence - your inner creative resource that can fuel your personal and professional life.

The Qualities of Essence
Intuition

Great business leaders, scientists, inventors, artists, designers, and even the ordinary person on the street have experienced Intuition, the inner voice or gut feel that tells you something will work out or not. Learn to listen to your intuition. It’s a very essential quality of your creative essence.

Will
Take responsibility and action. When you have a compelling vision and mission, you must also have the execution or will power, the necessary drive to see things to fruition and follow through on your ideas. If you live up to this quality you are among the great business people who use their strong will to make their visions a reality.

Joy
The simple truth is, if you enjoy what you do for a living, you don’t feel like it is a chore or a job. When you have balance within yourself and all other aspects of your life, you experience the joy of the flow of creativity.

Strength
Creative business people take appropriate risks. Do not be afraid to be different and swim upstream. The road less traveled is sometimes the better way for you to find yourself and the right kind of business that lets you get in touch with your real nature. Great companies like Apple, Dell, and Microsoft would not have come about if it weren’t for the strength of character of their founders.

Compassion
Operate from compassion and nurture other’s inner creativity and see how your whole business life and personal life works in harmony.

To summarize, the five qualities of Essence will bring a corresponding reaction:

Intuition = design
Will = unity
Joy = balance
Strength = contrast
Compassion = harmony

If at first you don’t succeed, surrender.
Your creativity flows from the Essence if the outcome is not so planned, and allows for modification during the creative process. Just like a painter who keeps modifying his painting until he feels it is finished, so should you find the best way to unleash your ideas. . . . . .