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Career Warfare

The Big Idea

In the ever changing world of business and enterprise, are you getting what you want, achieving your goals? Do you stand out among your competitors and colleagues? Do you want career advancement, better compensation and salary?

Whether you are a senior executive or an entrepreneur or an employee, this book will show you the best way to succeed, accomplish your personal and career goals, outshine your competition and differentiate yourself from the pack. David F. D'Alessandro shows you how to stand out from the crowd by developing your own "personal brand"; and provides valuable lessons in the etiquette of reputation building.

What is Personal Brand?

You need to realize that success does not only come from hard work and appropriately playing the part. To be successful in business and in your career, you must be able to distinguish yourself from the rest of the pack — you need to develop, build and defend your reputation.

It is the integrity and the character you have shown that will decide if you will get the promotion you desire, the salary that you want or the business that you covet. Companies look for people who share the same values that they have and will enhance their reputation. The single most important thing to do in order to advance is to lay groundwork for an appealing personal reputation. You can do this through personal branding.

Personal branding is a way you manage your career or business. It is a way of communicating that makes you different and special. By using these qualities you can distinguish yourself from your peers so that you can expand your success.

Rule 1: Try to Look Beyond Your Own Navel

The biggest obstacle in building a positive personal brand is your own ego. In order to develop an attractive personal brand, you need to have self-respect and you need to respect the people around you. You must be able to recognize the value of other people's approval and how others view you. Try to look at your actions through the eyes of other people. Remember: their views and judgment carries more weight than you think.

Keep in mind that everything you do and say will be viewed as evidence of who you are. People make judgment on the basis of your actions and on what they see. You cannot build a good reputation if you can't view yourself the way they will be viewing you. . . . . . .