Summaries of the Week

Superconsumers

Superconsumers

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In Superconsumers, Eddie Yoon discusses how industry leaders in different sectors have achieved competitive advantage by identifying passionate and engaged customers. He offers actionable advice to companies that want to leverage the power of superconsumers in their marketing and business strategies.

Yoon, Eddie
Committed Teams

Committed Teams

Based on research conducted at Wharton’s Executive Development Program, Mario Moussa, Madeline Boyer, and Derek Newberry have devised a three-step framework for building passionate and committed teams: Set a direction, stay on track, and make adjustments. In Committed Teams, they reveal how this repeatable framework will generate exceptional results, regardless of the type of team.

Moussa, Mario
All In

All In

Care.com HomePay CEO Stephanie Breedlove cofounded and built a successful business by fully committing to her goals. In All In, she shares the insights that she has gained on her 20-year journey of entrepreneurship. She emphasizes the importance of pursuing opportunities, thinking big, taking small steps, and believing in the power of partnership. Along her journey, Breedlove has learned what it takes to overcome her fears, guilt, uncertainty, and obstacles to find success and fulfillment.

Breedlove, Stephanie
The Business Blockchain

The Business Blockchain

Most people have heard of cryptocurrencies such as Bitcoin and Ethereum, and many may even recognize the blockchain technology they rely on. However, the blockchain’s application in cryptocurrencies represents only a fraction of its many capabilities and future impact. In The Business Blockchain, William Mougayar explains how blockchains will upend life in the same way that the Internet and web have done during the past 20 years.

Mougayar, William
Visibility Marketing

Visibility Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to their prospective clients in order to thrive. In Visibility Marketing, David Avrin discusses strategic approaches to presenting and integrating products and solutions through creative marketing.

Avrin, David