Summaries of the Week

Your First Leadership Job

Your First Leadership Job

Becoming a frontline leader for the first time can an extremely stressful experience. Whether a person aspires to a leadership position or is placed in one due to external circumstances, his or her success depends on adopting a leadership mind-set focused on inspiring action in others. In Your First Leadership Job, leadership experts Tacy M. Byham and Richard S. Willins provide a wealth of insight, practical advice, and hands-on tools to help first-time, frontline leaders adopt a winning leadership mind-set and successfully transition to their new roles.

Byham, Tacy M.
HBR Guide to Making Every Meeting Matter

HBR Guide to Making Every Meeting Matter

Business meetings are a necessity, but they can be unproductive if not conducted properly. Based on the premise that thoughtful and thorough preparation is the key to successful meetings, Harvard Business School Publishing Corporation’s HBR Guide to Making Every Meeting Matter provides a wealth of practical advice and guidance to help business professionals overcome typical meeting challenges.

Review Editors, Harvard Business
The Little Big Number

The Little Big Number

In The Little Big Number, Dirk Philipsen explains that Gross Domestic Product (GDP) is an economic tool that economists, statisticians, and financial experts use as a universal measure of performance. GDP was developed during the Great Depression to describe the impacts that the economy was having on the people of the United States. Over time, it has morphed to represent an overarching goal for countries throughout the world: a singular focus on growth and output.

Philipsen, Dirk
7 Secrets of Persuasion

7 Secrets of Persuasion

Most people make decisions so quickly that they may not even know they are making them; therefore, logic seldom has anything to do with the process. Psychological and scientific studies have proven that the brain’s nonconscious, automatic system is responsible for quickly generating impressions that lead to making choices. In 7 Secrets of Persuasion, James C. Crimmins, PhD explains how people can appeal to the brain’s automatic system to impact the decisions of their family members, work associates, friends, or customers.

Crimmins, PhD, James C.
Buyer Personas

Buyer Personas

Buyer Personas by Adele Revella offers a guide to constructing effective buyer personas—stereotyped representations of typical buyers based on examples of real customers. These personas challenge traditional marketing research strategies, which do not provide enough data and insight about customers. Instead, marketers must conduct in-depth interviews with real buyers of their types of products, actively listen to customers’ needs, and using the information gathered to create more targeted strategies.

Revella, Adele