As Dr. Rob Yeung asserts in How to Win, success comes to those who realize that people can grow and change. People who are responsibly assertive, yet still respectful of others, can win arguments without making enemies. Additionally, a compelling story is the most powerful persuasive technique, and Yeung explains exactly how to craft one. Job seekers may be relieved to know that, aside from some technical knowledge, interviewers are primarily looking for only eight specific, learnable skills, which are best illustrated by stories.