Summaries of the Week

The New Alpha

The New Alpha

In The New Alpha, Danielle Harlan makes a case for New Alpha leadership, a movement in which professionals work toward becoming the best versions of themselves in order to develop the skills to effectively lead others. Unlike traditional leaders, New Alphas aim to make a meaningful impact on the world by focusing on the three core values of personal excellence, personal leadership, and organizational leadership.

Harlan, PhD, Danielle
Good Is Not Enough

Good Is Not Enough

In Good Is Not Enough, Keith R. Wyche provides practical advice for minority business professionals who want to overcome career obstacles and achieve their professional goals. Wyche’s strategies are based on his personal path to success as a division president of a Fortune 500 company and the teachable experiences of others. His strategies, including personal branding, honing important leadership skills, continuous learning, and quantifying personal successes, can help minority business professionals succeed in their workplaces and accelerate their careers.

Wyche, Keith R.
Leading the Customer Experience

Leading the Customer Experience

In Leading the Customer Experience, Sarah Cook argues that despite being behind the scenes, leaders play a key role in shaping customers’ front-line experiences. By creating dynamic organizational cultures, leaders can inspire their teams to go the extra mile and deliver exceptional customer service. Ultimately, there is an enormous incentive for leaders to proactively shape the customer experience; companies that consistently put their customers’ needs first are more profitable than their competitors.

Cook, Sarah
Retail Marketing Strategy

Retail Marketing Strategy

In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must update their strategies for the 21st century in order to compete and create happy, satisfied customers. For example, they must be proficient at understanding their customers, operating in several channels, and making fact-driven decisions.

Berkhout, Constant
20 Minute Manager: Leading Virtual Teams

20 Minute Manager: Leading Virtual Teams

The Harvard Business School Publishing Corporation title 20 Minute Manager: Leading Virtual Teams aims to help managers of remote groups succeed from afar. Virtual teams can present a unique set of challenges, including maintaining accountability from a distance and depending on technological means of communication, but these challenges can be overcome.

Review Press, Harvard Business