New Summaries of the Week

Leadership 2030

Leadership 2030

In Leadership 2030, Georg Vielmetter and Yvonne Sell provide a road map of the broad trends that are reshaping markets, cultures, and companies. Based on research with the Hay Group, a global management consultancy, they offer insights into six megatrends: the shift of economic power to Asia, the escalating war for talent, environmental crisis, eroding customer and employee loyalty, the melding of private and working lives, and technological convergence.

Vielmetter, Georg
Brand Breakout

Brand Breakout

Over the coming decades, emerging economies such as China, India, and Brazil will be the center of much of the world’s economic growth. These countries are home to a multitude of businesses, many of which are currently unknown to Western consumers. As these emerging economies evolve, however, some of these firms will develop into global brands. Brand Breakout by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describes the eight potential ways that these companies can make this transition.

Kumar, Nirmalya
The Ultimate Question 2.0

The Ultimate Question 2.0

The importance of measuring and understanding customer and employee satisfaction has increased exponentially with the widespread use of social media tools. In the Harvard Business School Publishing title The Ultimate Question 2.0, Fred Reichheld explores the resulting shift in control from corporations and their projected public images to customers and employees, who have the ability to go public in real time regarding their experiences with any company.

Reichheld, Fred
All In

All In

All In by Adrian Gostick and Chester Elton is a practical guide for developing a robust culture where people “buy in.” Gostick and Elton present a simple seven-step road map based on in-depth research and personal experience working with executives and managers at leading companies. Defining a burning platform, creating a customer focus, developing agility, sharing everything, partnering with talent, rooting for each other, and establishing clear accountability are the seven tactical tools used by effective leaders to build strong cultures of belief.

Gostick, Adrian
Reverse Innovation

Reverse Innovation

The most successful companies create products that meet mass consumption through creative innovation then export them globally. It would be a big business boon if global commerce were that simple. What is highly valued in one location may be completely useless in another. In the global economy, it is not one-size-fits-all.

Govindarajan, Vijay
The Necessity of Strangers.

The Necessity of Strangers.

As Alan Gregerman explains in The Necessity of Strangers, strangers rarely figure into one’s thinking about business or personal success. However, the ability to engage, learn from, and collaborate with strangers who are very different is the real key to creating remarkable breakthroughs, growing enterprises, finding and delighting new customers, and making the most of life. Strangers are essential to greater success.

Gregerman, Alan
Uncommon Service

Uncommon Service

In Harvard Business School Publishing’s Uncommon Service, Frances Frei and Anne Morriss challenge conventional thinking about customer service. They present that quality customer service is immersed in counterintuitive thinking, not business-as-usual practices and that forward thinking and uncommon customer service is a process of managing employees and customers. Successful businesses have core values that reflect their cultures. Frei and Morriss present real-world examples of companies that created cultures and winning business models around customer service.

Frei, Frances