Summaries of the Week

What Customers Crave

What Customers Crave

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized experiences throughout their purchasing journeys. In What Customers Crave, Nicholas J. Webb provides actionable advice for creating exceptional experiences that will keep customers coming back and providing positive digital feedback.

Webb, Nicholas J.
HBR’s 10 Must Reads For New Managers

HBR’s 10 Must Reads For New Managers

New managers face a unique set of challenges as they transition from their roles as individual contributors to taking on the responsibilities of managing teams and business units. In HBR’s 10 Must Reads For New Managers, 13 authors present a series of insightful articles that can guide new managers through this transition. Managers will learn how to assess their new teams and enhance their performances, influence others, gain support from superiors, and network with others to achieve personal and organizational goals, among other highly relevant topics.

Harvard Business Review Press
Extreme Teams

Extreme Teams

Most companies subscribe intellectually to the idea that teamwork is a valuable characteristic of successful organizations. However, they often underestimate what is needed to build teams that deliver real value. In Extreme Teams, Robert Bruce Shaw takes an in-depth look at seven cutting-edge companies that have all achieved outsized success by rethinking and challenging the norms of corporate teams.

Shaw, Robert Bruce
Roadside MBA

Roadside MBA

Small businesses across America have unlocked the secret for staying profitable. In Roadside MBA, Michael Mazzeo, Paul Oyer, and Scott Schaefer combine a series of road trips with an analysis of the ways and means of achieving success in business. They present personal stories and strategies of small business owners and managers who gained expertise in production, services, marketing, and other areas and achieved continuing success.

Mazzeo, Michael
Emerging Markets

Emerging Markets

Emerging-market economies such as China, Mexico, South Africa, and Indonesia are challenging the United States, Western Europe, and Japan for dominance of international markets. Operating in these emerging markets gives multinational companies the opportunity to reduce costs, raise revenues, obtain skills, and decrease risks. In Emerging Markets, Robert Grosse uses detailed case studies of multinational organizations from both sides of emerging markets to examine how companies can better position themselves in the global value chain.

Grosse, Robert