Summaries of the Week

The Courage to Take Command

The Courage to Take Command

In The Courage to Take Command, Colonel Jill Morgenthaler applies universal principles of leadership to daily situations that leaders encounter at work. She focuses on developing strategies for self-reliance, dealing with detractors, and earning the trust of employees. Standing up for those who are unfairly treated is an important responsibility of a leader. Using power effectively, getting along with difficult coworkers, and using surprise and humor as leadership tools are all useful strategic practices.

Morgenthaler, Jill U.S. Army Colonel (Ret.)
Gender Intelligence

Gender Intelligence

In Gender Intelligence, Barbara Annis and Keith Merron explain how false assumptions have stymied true gender equality and diversity and call for a major paradigm shift. They point companies toward a sustainable solution based on a thorough understanding of the biological differences between the genders: gender intelligence. Only when these natural differences between the genders are acknowledged, valued, and leveraged to achieve better business outcomes will there truly be gender equality.

Annis, Barbara
The Reciprocity Advantage

The Reciprocity Advantage

Looking out over the next decade, Bob Johansen and Karl Ronn see disruptive challenges that demand new thinking. Reciprocity, or exchange for mutual benefit, has always been considered the opposite of doing business. Profits used to come from making an exchange where one party gained and the other lost. But today, reciprocity itself is an advantage and a key to innovative disruption and business growth. As the authors detail in The Reciprocity Advantage, these once opposing ideas of reciprocity and advantage are coming together to form a new way of doing business.

Johansen, Bob
20:20 Project Management

20:20 Project Management

In 20:20 Project Management, Tony Marks provides a guide for successful project management. Projects come in many forms and for many purposes, whether professional, commercial, or personal, but all projects have the same basic attributes. A lack of standard strategies for project management leads to project inefficiencies. Marks incorporates the best practice procedures and provides reliable guidelines so that every project can be fulfilled successfully and efficiently.

Marks, Tony
Mastering the World of Marketing

Mastering the World of Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In Mastering the World of Marketing, Eric Taylor and David Riklan offer readers 50 individual articles on topics from social media to psychological triggers to networking. Each article is written by a different author who is an expert in a particular marketing topic or practice.

Taylor, Eric