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Author: Joseph A. Michelli, Ph.D.
Publisher: McGraw-Hill, 2007
ISBN: 978-0-07-147784-0
No. of Pages: 181 pages
Many sales professionals find it a daily struggle to understand women customers. The way women interpret behavior, hear unexpected meanings, take in “peripheral” information, and view the overall sales process is very different from how men do so. Needless to say, selling to women is very tough and can often make or break one’s sales career.
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