Summaries of the Week

The Mindset of Success

The Mindset of Success

In The Mindset of Success, Jo Owen draws on extensive experience and research to identify exceptionally successful leaders at all levels and determine what makes them different. Exceptional leaders do not just make improvements: They disrupt and transform, taking organizations beyond what is expected. They think and act differently because they have adopted a mindset of success, which is consistent across all levels, can be learned by anyone, and allows people to make the most of their existing talents.

Owen, Jo
First, Fast, Fearless

First, Fast, Fearless

The war on terror, prominent during the events surrounding 9/11, revealed stories of heroism by the military-- especially the Navy SEALs, who are known for being mentally and physically tough. In First, Fast, Fearless, Brian "Iron Ed" Hiner shares lessons from his 20 years as a SEAL, including the extreme standards required to become a member of this elite group, especially a member in a leadership position. His principles of leadership are applicable to corporate America as much as to the military.

Hiner, Brian “Iron Ed"
Captivology

Captivology

In Captivology, Ben Parr presents an organized approach to successful marketing that includes seven attention-grabbing triggers that tap into people’s natural tendencies and traits. The ultimate goal for marketers is to capture an audience’s immediate, short, and long attention for the purposes of promoting a product or concept. Each trigger works in conjunction with one or more of the others to capture and command the attention of a particular audience.

Parr, Ben
7L: The Seven Levels of Communication

7L: The Seven Levels of Communication

In 7L: The Seven Levels of Communication, Michael J. Maher describes how positive business and personal relationships can influence sales. To illustrate his ideas, Maher tells the story of Rick Masters, a fictional real estate agent whose sales have declined in a down market. In this “power parable,” Maher demonstrates how effective communication can increase referrals and make it easier for salespeople to connect with others.

Maher, Michael J.
The Conscience Economy

The Conscience Economy

In The Conscience Economy, strategy and innovation consultant Steven Overman describes how the desire of consumers and businesses to make a positive impact on the world is driving the global economy. Today’s new generation of technology-savvy, interconnected customers have both the vision and the power to choose what companies they buy from based on their value systems. Businesses, in turn, must understand that transparency and awareness are the keys to sustainable growth in today’s Conscience Economy.

Overman, Steven