Summaries of the Week

The Three Rules

The Three Rules

Strategy and management advice is often unreliable. Most lessons derived from companies that have achieved extraordinary results typically do not account for the factors of chance, coincidence, or random fluctuations. In The Three Rules, Michael E. Raynor and Mumtaz Ahmed argue that there are only three rules every company must follow in order to become exceptional.

Raynor, Michael E.
Seoul Man

Seoul Man

In Seoul Man, Frank Ahrens shares his experience of leaving his job as a journalist for the Washington Post for a new, exciting career in South Korea. The Foreign Service assigned his wife, Rebekah, to a two-year post in Seoul, while the Hyundai Motor Company hired Frank as its director of global public relations. While Rebekah was experienced in living abroad among different cultures, Frank, the lone American in his workplace, faced a number of unexpected cultural challenges both at home and at work.

Ahrens, Frank
The Negotiation Book

The Negotiation Book

Negotiations are the most difficult, dynamic, and even uncomfortable aspects of doing business. Reaching a deal that adds to the bottom line and builds lasting trust demands a thorough understanding of the process. In The Negotiation Book, Steve Gates draws on his 20 years of experience to help readers gain the skills and adopt the mindset of Complete Skilled Negotiators. He highlights the importance of self-awareness, emotional detachment, insight, and creativity to reaching a deal.

Gates, Steve
Brand Seduction

Brand Seduction

Why is it that some brands just feel “right” to consumers? This is the question Daryl Weber attempts to answer in his book, Brand Seduction. By using neuroscience and psychology to explore how people’s minds process brand information and make decisions, marketers can build more memorable brands that people can connect with.

Weber, Daryl
The Leadership Campaign

The Leadership Campaign

In The Leadership Campaign, political and business consultants Scott Miller and David Morey describe how prospective business leaders can apply insurgent strategies used in political campaigns to disrupt the status quo, succeed in their careers, and lead their companies to success. They identify two deficiencies that cause companies to decline: lack of focus and lack of urgency. Both are caused by a lack of leadership. The new leadership model is based on change, and the authors provide aspiring leaders with 10 steps to achieving success.

Miller, Scott