Summaries of the Week

The Next Gen Leader

The Next Gen Leader

In The Next Gen Leader, Robert C. McMillan argues that everyone is a leader and should be recognized as such if organizations are to succeed and excel in today’s dynamic, competitive marketplace. Acting as a leadership coach, McMillan provides a complete 6G Leadership System to enable emerging, aspiring, and executive leaders to maximize their potential and become transformational leaders. He identifies six generations of leadership and discusses the attitudes and states of mind that are required to operate successfully at each leadership level.

McMillan, Robert C.
How to Win

How to Win

As Dr. Rob Yeung asserts in How to Win, success comes to those who realize that people can grow and change. People who are responsibly assertive, yet still respectful of others, can win arguments without making enemies. Additionally, a compelling story is the most powerful persuasive technique, and Yeung explains exactly how to craft one. Job seekers may be relieved to know that, aside from some technical knowledge, interviewers are primarily looking for only eight specific, learnable skills, which are best illustrated by stories.

Yeung, Dr. Rob
Idea to Invention

Idea to Invention

In Idea to Invention, inventor, author, and motivational speaker Patricia Nolan-Brown reveals the steps needed to turn a concept into a profitable product. The ideas that evolve into useful, sought-after products can come to anyone, but they will not progress beyond mere thoughts unless inventors use their confidence and inquisitiveness to propel them to fruition.

Nolan-Brown, Patricia
Step Up

Step Up

It is the people who step up to exercise leadership in critical moments that ultimately achieve greater success within their organizations. However, few people are able to recognize the moments that are opportunities to exercise leadership. In Step Up, Henry Evans and Colm Foster identify six common “leadership moments” every professional should recognize along with what actions they must take when they encounter them. By demonstrating leadership in each of the six moments, leaders will be able to improve their overall performances and further their careers.

Evans, Henry
Romancing the Brand

Romancing the Brand

The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to romance a brand, the seller must generate a meaningful customer experience that generates broad brand loyalty, talk value, and consumer advocacy. This approach to marketing embraces the primal power of deep, personal psychology with the profitability of global sales.

Halloran, Tim
The New Rules of Lead Generation

The New Rules of Lead Generation

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing managers use the same one or two lead-generation tactics that they have always used, when they could be using a combination of the best tactics for top results. In The New Rules of Lead Generation, David T.

Scott, David T.