Summaries of the Week

Humans Are Underrated

Humans Are Underrated

In Humans Are Underrated, Geoff Colvin explains that computers are becoming increasingly more powerful and are performing many jobs more efficiently, more effectively, and less expensively than humans. He suggests that a new set of skills and characteristics will be vital in the future. Success will no longer require classroom-taught, left-brained skills; instead, people will build value through empathy, creativity, social sensitivity, storytelling, and the ability to build relationships in a manner that computers cannot achieve.

Colvin, Geoff
Edge Strategy

Edge Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits involves edge strategies. In Edge Strategy, strategy experts Alan Lewis and Dan McKone help leaders recognize and capitalize on these opportunities.

Lewis, Alan
Global Brand Power

Global Brand Power

In Global Brand Power, Barbara E. Kahn shows how strong brands have achieved global recognition, assessed brand value, and utilized brand communications and repositioning strategies to achieve success. A strong global brand must be able to express the same core meanings across all markets, or the brand will be threatened and the bottom line will suffer.

Kahn, Barbara E.
The Power of Peers

The Power of Peers

As Leon Shapiro and Leo Bottary explain in The Power of Peers, isolation can be detrimental to a CEO’s effectiveness in today’s fast-paced business world. The solution to CEO isolation lies in working with a group of other CEOs from diverse industries. Such groups can provide empathy for the complexities of the position and different perspectives on shared challenges and opportunities. CEOs can transform standard peer influence into a more powerful resource called peer advantage.

Shapiro, Leon
It’s Not Rocket Science

It’s Not Rocket Science

It is easy for would-be leaders to make changes for the sake of change. It is tempting to abandon business fundamentals for more thrilling alternatives. However, no-nonsense, tried-and-true business advice is still best, even if it appears less relevant in today’s quickly changing world. In It’s Not Rocket Science, Dave Anderson shows that it only takes four steps to convert vision into results.

Anderson, Dave