Summaries of the Week

Life at the Speed of Passion

Life at the Speed of Passion

All people experience setbacks in life. Unmet expectations, unexpected failures, and unfulfilled goals can all cause an individual to lose sight of his or her true passion—or prevent it from ever being found. In Life at the Speed of Passion, businesswoman and entrepreneur Eve Wright shares advice on how to find and pursue a passion and a purpose in life. Using her own life experience and the stories of others, Wright teaches individuals to put aside others’ expectations—and their own self-imposed limits—and to take a “leap of faith” outside of their comfort zones.

Wright, Eve
The Good Struggle

The Good Struggle

In The Good Struggle, Joseph Badaracco asserts that responsible leadership and managerial courage in a market-driven economy is essential to an organization’s success. While markets provide great opportunities, they can also be very unstable. This can result in uncertainty and anxiety for companies and consumers alike. These struggles can have an impact on leading responsibly. Leaders need to be able to struggle well while facing rapid changes in the marketplace.

Badaracco, Joseph L.
The Collaborative Sale

The Collaborative Sale

In The Collaborative Sale, Keith M. Eades and Timothy T. Sullivan provide a wake-up call to sellers of all types. Gone are the days when a clever sales pitch or double-talk results in sales success. With a more savvy and educated consumer base, sellers must involve the new buyer, termed Buyer 2.0 by the authors, in the sales process. To survive in a world of global economic uncertainties, sellers must, more than ever, engage and incorporate the customer into the sales process. High-pressure sales must be replaced by high-level knowledge and a positive attitude.

Eades, Keith M.
The Crowd Sourced Performance Review

The Crowd Sourced Performance Review

The traditional performance review is riddled with problems. As technologies and business management techniques constantly evolve, the performance review remains stagnant. In The Crowd Sourced Performance Review, management and technology expert Eric Mosley teaches human resource (HR) professionals how to introduce a new performance review model into their organizations.

Mosley, Eric
What You Need to Know About Marketing

What You Need to Know About Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing and sales are synonyms. Not only are the two concepts not the same thing, they are actually in many ways the opposite of one another.

Middleton, Simon
Fascinate

Fascinate

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research from behavioral and social studies, historical precedents, neurobiology, evolutionary anthropology, and feedback from thousands of consumers, Hogshead explains what fascinates people and why and shows marketers how to apply this valuable knowledge to their own brand campaigns.

Hogshead, Sally
C-Scape

C-Scape

In a world that is changing faster than ever, every aspect of business is increasingly conducted through media. The birth of new technologies that bring multiple forms of media onto single devices and online platforms has evolved the sharing of information, putting traditional media in decline and giving individuals increased power. The business landscape of the past is gone, replaced by a C-scape where consumers choose what, how, and when they communicate, where content is king, curation cures information overload, and convergence is revolutionizing every form of communication.

Kramer, Larry