Summaries of the Week

Marketing 4.0

Marketing 4.0

Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In Marketing 4.0, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that marketers must adjust to these changes, which include a shift of power from marketers to connected consumers. Brands must find ways to turn customers into brand advocates.

Kotler, Philip
Harvard Business Review Entrepreneur’s Handbook

Harvard Business Review Entrepreneur’s Handbook

The Harvard Business Review Entrepreneur’s Handbook from Harvard Business Review Press is an essential resource for ambitious professionals who want to launch and grow a new business. This step-by-step guide teaches entrepreneurs how to navigate every step of the journey, from developing a business plan and securing financing to overcoming the challenges of growth and increased complexity.

Harvard Business Review Press
5 Voices

5 Voices

Great leaders understand how they sound to others and know how to listen for value in the voices of their colleagues and employees. In 5 Voices, Jeremie Kubicek and Steve Cockram outline a framework you can use to identify your leadership voice, communicate more effectively, and influence those around you.

Kubicek, Jeremie
Permission Granted

Permission Granted

Change is necessary for growth, but many people, particularly women, stay in a rut far longer than they should because they don’t want to make the wrong move. In Permission Granted, Marcia A. Coné, PhD, explains how to recognize the internal signs that a growth spurt is coming and what you must change to make it happen. Rather than regretting the road not taken, you can avoid the pitfalls of living up to other people’s expectations and use your own passion and instincts to choose the right path for your life.

Coné, PhD, Marcia A.
The Great Equalizer

The Great Equalizer

“Main Street Capitalism” must replace top-down Wall Street capitalism if the American economy is to serve the working and middle classes rather than the wealthy. In The Great Equalizer, David M. Smick sets out an agenda for such a transformation. He warns that central bank policy and excessive partisanship have strangled innovation and new business formation. His 14–point agenda summarizes the actions necessary to boost economic growth and restore the American Dream.

Smick, David M.