Summaries of the Week

Your Self-Sabotage Survival Guide

Your Self-Sabotage Survival Guide

In Your Self-Sabotage Survival Guide, Karen Berg states that people who want to be successful in business and in life have to move from self-sabotage to reinvention. They can no longer blame other people or outside circumstances; they must look at themselves to determine what they are doing that is holding them back. Self-sabotage comes in many forms, and most people do not even realize they are participating in it. They are afraid to step out of their comfort zones, to speak up, to move forward, and as a result, they become stalled in their careers.

Berg, Karen
Return on Relationship

Return on Relationship

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how they connect with their customers. Customers are king in social media because they are vocal and can influence a company’s brand with their opinions and recommendations. In Return on Relationship, Ted Rubin and Kathryn Rose advise companies to embrace social media and build meaningful online relationships with customers.

Rubin, Ted
Your Perfect Presentation

Your Perfect Presentation

In Your Perfect Presentation, Bill Hoogterp conveys many important principles of public speaking, such as the importance of telling stories, the unique value of obtaining constant feedback, and the need for continual improvement. Focusing first and foremost on dramatically improving individual presentations, Hoogterp also applies the same principles and techniques to conducting meetings and conference calls, hosting and participating in panel discussions, giving motivational speeches, and developing and delivering effective elevator pitches.

Hoogterp, Bill
One Big Thing

One Big Thing

People can go their entire working lives without truly knowing what they really want to do. This is true for both those at the bottom of the earnings ladder and those at the top. According to Phil Cooke in One Big Thing, many people are facing two big questions: What are they supposed to do with their lives and how do they get noticed in a hyper-competitive, cluttered, and distracted world? When people find the answers to these questions, they can redefine the way they live and what they accomplish.

Cooke, Phil