New Summaries of the Week

Flipped

Flipped

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other social networks, successful companies have responded by encouraging their customers to participate in building their brands. Many companies still cling to outdated, top-down strategies, such as focus groups and traditional market research, which outsource the most importance relationship they have – their relationship with their customers.

 Winsor, John
Get-It-Done Guy's 9 Steps to Work Less and Do More

Get-It-Done Guy's 9 Steps to Work Less and Do More

Most people today are overwhelmed with work both at work and at home. Working more efficiently is one solution, but few know where to begin. In Get-It-Done Guy’s 9 Steps to Work Less and Do More, Stever Robbins has identified specific techniques for working smarter and getting more done in the same amount of time or less. His methods are the result of working with clients for years and helping them change the way they approach tasks.

 Robbins, Stever
About Face

About Face

In About Face, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally effective advertisements that bring brands and companies closer to the consumer. Hill is an expert in facial coding and a widely sought speaker who has appeared on NBC’s “The Today Show,” FOX, CNN, and MSNBC for his analysis of the 2008 Presidential Election and steroid scandal in Major League Baseball.

 Hill, Dan
Obstacles Welcome

Obstacles Welcome

In Obstacles Welcome, Ralph de la Vega describes in rich and fascinating biographical detail how adversity and obstacles present opportunities to enrich and transform our business and personal lives. De la Vega, currently the President and CEO of AT&T Mobility and Consumer Markets, arrived in the United States in 1962 as a ten-year-old Cuban immigrant.

 de la Vega, Ralph
The Politics of Life Itself

The Politics of Life Itself

As biotechnology has continued to advance, some eagerly anticipate the creation of new intellectual property and a new bioeconomy. On the other hand, some fear that the desire for profit is leading to the unethical uses of science. Now that life is better understood and can be engineered at the molecular level, human existence has increasingly become the focus of government attention, the target of new forms of expertise, and the object of economic exploitation.

 Rose, Nikolas