Summaries of the Week

The Big Fish Experience

The Big Fish Experience

Too often, professional presentations become nothing but boring, monotonous slideshows. Overloaded with information and lacking any cohesive structure, these lectures fail to engage, inspire, or even educate their audiences. According to Kenny Nguyen, Gus Murillo, Robert Killeen, and Luke Jones, authors of The Big Fish Experience, presentations should not only engage but inspire audiences.

Killeen, Robert
The New Rules of Sales and Service

The New Rules of Sales and Service

In The New Rules of Sales and Service, David Meerman Scott explores how the sales cycle has radically changed over the years. Online content is the driving force behind most commerce today, and any company that does not embrace this new reality will suffer. Yet, many companies have not made the switch and are still operating with traditional, out-of-date selling and service models. The depth and breadth of the Internet allows customers to do their own research before they buy.

Meerman, David
Swiped

Swiped

In Swiped, Adam Levin warns that while identity theft may not be completely preventable, people can mitigate the dangers through the Three M Strategy: minimizing risk, monitoring their identity, and managing the damage. A nationally recognized expert on identity management, Levin offers practical advice and real-life lessons to individuals and corporations on spotting, thwarting, and recovering from identity theft.

Levin, Adam
Madison Avenue Manslaughter

Madison Avenue Manslaughter

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and increased workload resulting from the digital revolution is draining agencies' resources and squeezing their profits. Agencies seem unable or unwilling to adjust to the changing world around them.

Farmer, Michael
Why Should Anyone Work Here?

Why Should Anyone Work Here?

What does the best workplace look like? That is the question Rob Goffee and Gareth Jones try to answer in Why Should Anyone Work Here? Successful organizations are no longer those that have strong cultures, but those that can adapt to attract the right people and inspire them to do their best work. Authentic organizations encourage their employees to be their best selves.

Goffee, Rob